Perspective
Be nimble and responsive to change.
POINTS
I favor simple DIY platforms that allow for fast content updates with minimal designer involvement and the flexibility to quickly change tools as needed. Here are a few points on my process and tools.
A
Accessibility
Let the broadest set of potential customers decide for themselves if your services are a good fit. If you plan right, it's low hanging fruit to accommodate issues that all of us may have to deal with at some point in time.
C
If you come prepared I can provide a fixed cost bid where you won't encounter expensive surprises or cost overruns. The bid includes minor revisions within the initial project scope.
D
(WEB) DESIGN 101
100% of my clients want a clean simple website. It's unspoken that it's contemporary but not trendy. Part of every project is connecting your preferences with how others will perceive these choices in your business context
E
Your email account is the key to your personal and professional online life. Prioritize convenience, privacy, or full integration with work tools. I breakdown the top providers and how to silo them properly.
H
A designer will focus your ideas on how to achieve your business goals with a website. Our dialogue achieves something that would not have happened with either one of us worked in isolation.
P
When designing your site, I aim to de-risk the process with just enough research to base each decision on the best available facts and the right prototype to focus on the immediate choice.
R
REDESIGNS
It happens. our website has a business purpose, and it can evolve. There's always room for improvement in response to new business circumstances.
N
Given how valuable someone's attention is, getting access to their inbox is an opportunity to manage wisely. There are a lot of newsletter options. To efficiently narrow down the field, focus on your business goals, set a time limit on your research, and test top contenders with simple prototypes.
S
Your business goals should drive your choice of website platform. If time spent with clients is valuable, your website should optimize processes that support that activity. If you plan on selling online, careful research, planning, and testing are necessary to keep expenses in line with expected revenue.
W
While open source, self-hosted platforms like WordPress may seem free, the costs of hosting, maintenance, and plugins can add up, and the choices can be overwhelming. SaaS website builders offer all-in-one solutions focused on beginners or small businesses that want a simple, easy path to an effective website.